Architectural Digest: Loeffler Randall
Written by: Sophia Herring | Original Article
In 2004, Jessie Loeffler Randall founded accessories brand Loeffler Randall with her husband, Brian, out of their Cobble Hill, Brooklyn, home. Since then they’ve operated LR out of a lofty office and appointment-only showroom in the heart of SoHo. As of today the brand evolves, opening the doors of its very first stand-alone store a few blocks over on SoHo’s famously charming Prince Street. And it’s no surprise—the interior, much like the location, perfectly reflects Jessie’s understated, cool-girl style.
“I wanted the space to be warm and inviting, a place for customers to sit and chat and have a dialogue with our team,” says Jessie, who went straight to Poonam Khanna of Unionworks to help execute her vision. “She understands my taste and the LR aesthetic intuitively and it’s just a dream working together,” says the founder, who previously worked with the architect to design their Broadway office.
Founder Jessie Loeffler Randall (right) with her architect and friend Poonam Khanna of Unionworks
The painting is by Jessie’s friend Colleen Herman, whom she met in Oaxaca. “I love how her use of vibrant oil pastels makes the space feel so inviting and special,” says Jessie.
The duo collaborated to perfect every inch of the 625-square-foot boutique, overlooking no detail, down to the exposed pipes carefully wrapped in a woven rattan thread.
Brimming with perfectly put-together bouquets, nude hues, and pastel pink accents, the design of the store perfectly complements the brand’s signature style of florals, fringes, and softly muted tones. “The beautiful velvet drapes are a nod to the pleat detail that is so important to [our new spring collection],” says Jessie, who made sure to integrate the brand in clever ways throughout the interior. The jewelry is displayed on the same Italian Vachetta leather used to make their leather goods since the brand’s inception. At checkout, ready-to-wear items are wrapped in the same paper that is used to make their pleating.
When it comes to the array of natural materials, the central arch motif, and assorted display ceramics, Jessie credits a trip she took to Marrakech in 2019 as the inspiration, when the conceptualization of the store was at its early stages. “I wanted to make sure the space felt calm and soothing,” she says. But despite its seemingly effortless charm, the construction of 10 Prince Street did not come without its hurdles. “I guess like everyone else, getting through a tough year like 2020 [was a big challenge]. But this store was always a beacon of hope for me, my husband, and our entire team. The energy and creativity that this project created kept us going.”
And it definitely shows. Among shuttered stores and lusterless awnings, the warmly lit forest green storefront with potted plants and big brass letter feels like the first bloom of a daffodil post-winter, beckoning you into its warmth.